Internet Marketing Services SGC Offers

SGC has over 7 years of experience introducing effective online and offline marketing techniques. Here is a list of some of the services we offer (click on the one you are interested in learning more about):

Creating a profitable online presence Effective Email Marketing
Increasing prospects and customers Loyalty and referral systems
Proven Advertizing Systems and Methods Surveys and feedback
Sales Funnel Optimisation The “Critical few Analysis”

Creating a profitable online presence
A website should be seen as a revenue generating distribution channel, an extension of the customer conversation and relationship as well as being a way of increasing repeat orders from customers.

However, for many companies their websites are simply marketing brochures online. Unfortunately, this means missing out on a huge source of competitive advantage, compromising their brand and throwing away potential new customers.

Developing or adapting your website doesn’t have to be hard work.
SGC can work with you to develop a profitable online presence, or transform your current online marketing to increase revenues. To view our 12 Step Web Site Audit please click here.

Increasing the number of prospects and customers
We have over 124 different methods that can use to drive new prospects and customers to your business, either directly to your door or through your website. Here’s a list of a few examples:

  • Pay Per Click advertising
  • Press releases
  • Article marketing
  • business classified ads
  • Media buys
  • Cross promotional activity
  • Integration marketing
  • Social media marketing
  • Viral marketing

Proven Advertizing Systems and Methods

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker (attributed)

Advertising can be a huge expense for a company, but to ensure a continued flow of customers and better brand awareness it is a key activity. However, in our experience most companies are not aware which of their marketing efforts are giving them the best return on investment.

SGC can introduce proven methods to identify and track your advertising spend, both online and offline giving you details on return on investment for each advert, channel, customer segment and campaign.

Our proven advertising systems will mean you know the best advertising methods to use - always, allowing your business to gain maximum benefit from your advertising spend.

Sales Funnel Optimisation
Often simple changes to a company’s sales funnel will bring about large increases in the long term value of a customer. Introducing methods to reduce sales funnel “friction”, increase consistancy, add relevant cross sells, upsells and downsells, as well as appropriate referral and feedback opportunites have been shown to increase the long term value of a customer by over 400%.

SGC can analyse your company’s sales funnel and introduce online and offline methods to make it more profitable.

Effective Email Marketing
Email marketing continues to provide the best return on investment for many companies. Email marketing, if done correctly, can:

  • Increase sales
  • Transform prospects into buyers
  • Improve customer retention
  • Increase repeat purchases
  • Build long term relationships with your prospects and customers
  • Enhance brand recognition and awareness
  • And reduce the additional expense of advertising.

Email marketing done badly on the other hand results in disatisfied prospects and customers who get fed up with receiving “spam” in the inbox.

SGC will help you introduce effective email marketing processes and automated systems so that you can offer your customer value time and time again.

Loyalty and referral systems
SGC can introduce effective methods to encourage “word of mouth” marketing, and increase the number of referrals your business receives (either incentivised referrals or unincentivised). This can be done through using various “tell-a-friend” processes and systems.

“Word-of-mouth” marketing for most companies will be the cheapest form of advertising. However, the viral effect of a “word-of-mouth” campaign does need stimulating and fueling.

Once a person has been exposed to your product or service they can be turned into a loyal customer (so decreasing the chance they will go to a competitor) and some of them can be identified as “evangelists” for your business, who will gladly tell others about your company and the benefits it offers.

Surveys and feedback
Every company needs to understand their customers wants, needs and asperitations, so that these can be satisfied with the products and services they offer.

Gaining valuable information and preferences from your prospects and customers means you can adapt current products and services to their specific needs, create new offerings that are an exact match for what they are looking for right now, and be more exacting with your pricing policies.

Also, when a prospect or customer sees that you care about them enough to ask their opinion, they are more likely to remain loyal.

SGC can introduce online and offline methods to profitably survey your prospects and current customers with minimum fuss.

The “Critical few Analysis”
It is likely that a small minority of customers, advertising channels, products, process, systems and staff generate the majority of your profits.

Similarly, there will be a small minority of customers, marketing methods, staff, products and processes that offer minimal real payback for your business, as they are a drain on resource, management time or energy.

SGC can help identify the “critical few” elements that drive your business, and introduce methods to leverage them further, and indentify methods to mitigate and reduce the elements that add little or no value to your business.

If you would like to discuss how we can help you improve your online and offline marketing please contact us for a free informal discussion.